After dedicating years to refining his craft, Ross Collier proudly unveiled his take on classic guayabera shirts. Each one tells a story of rich heritage intertwined with cutting-edge innovation, and he knew his creations would fill the gap in the market for quality-constructed, premium guayaberas. For Ross, introducing his shirts wasn’t merely a business pursuit but a passionate endeavor, inspiring others to live by his motto, “Vive Bien. Live Well.”

Not unlike the journey that “dungarees” made from the California mining camps of the 1850s to the fashion runways of New York, the humble Guayabera has emigrated from the guava groves of the Caribbean countries to elegant destination weddings and exotic pool cabanas around the globe.


To him, perfection was not an elusive idea but a daily pursuit. The brand's voice echoes his dedication, promising "Perfection in style, quality, and fit." Ross was in the business of building relationships, cemented by the quality he provided. His goal was not only to meet the expectations of his customers but to exceed them and transform first-time buyers into lifelong patrons.